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Sunday, December 31, 2023

Auto Insurers Can Go With the Flo - The Wall Street Journal

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Geico was overtaken not long ago by Progressive in the U.S. personal auto insurance market.Photo: Jonathan Weiss/Shutterstock

Those ubiquitous insurance ads, with characters like Progressive’s Flo, or Geico’s Gecko, were probably a bit harder to spot in 2023. 

Home-and-auto insurers faced tough conditions as they worked to increase their rates to keep up with some fast-rising claim costs and cut back on

marketing spending. But with underwriting performance at Progressive steadying in the most recent reports, and inflation in auto-repair costs slowing but sticking around in car-insurance costs, it wouldn’t be a shock to see Flo a bit more in 2024—as well as flows into stocks such as Progressive.

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December 31, 2023 at 07:59AM
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Auto Insurers Can Go With the Flo - The Wall Street Journal
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