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Wednesday, May 4, 2022

Average PRU above $2K pushes EFG to promote Colman - Auto Remarketing

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EFG Companies promoted 21-year retail automotive veteran James Colman to regional vice president of dealer services, and for good reason, based on details mentioned in a company press release distributed on Tuesday.

EFG highlighted Colman leads his team that generates a current average PRU across its client base of $2,051 through an “exceptional level of service and customer engagement by cultivating a consultative approach that maximizes F&I profitability.”

“This approach includes taking complex business objectives and turning them into actionable programs with defined key performance indicators, pay plans and ongoing training,” the company continued in the news release.

Colman began his career as Finance Director at Van Tuyl Auto Group, followed by a position as a Finance Director for Eckert Hyundai, where he was responsible for creating the F&I department from scratch, creating processes for the sales floor, and expanding the dealership’s relationships with multiple finance companies.

Colman has been with EFG Companies since 2014 and is Master AFIP-certified from the Association of Finance and Insurance Professionals.

“The biggest difference that I have seen between EFG and my previous F&I provider has been the talent of the account executives,” said Chris Marhofer, president and chief operating officer of Ron Marhofer Auto Family, a six-location dealership group based in Ohio. “EFG’s account executive team consistently comes to us with a plan to meet our goals, including a 90-day to 120-day execution strategy.

“If I had to pick one word to describe EFG, it would be partner. I feel like we’re in this together and they’re here to help me,” Marhofer continued in EFG’s news release.

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May 04, 2022 at 11:11PM
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Average PRU above $2K pushes EFG to promote Colman - Auto Remarketing
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