An Infiniti ad tops iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
Infiniti bumped Toyota out of the top spot for the week of March 14, as its out-of-tune “Band Recital” commercial claimed the No.1 spot. Perhaps unsurprisingly, the element rated the single best thing about the comical ad, according to iSpot’s Ace Metrix survey data, is the music, which gained a 120% higher rating than the industry average. This despite the fact that the music featured is horribly out of tune (by design).
Dodge’s “We Only Do Power” enters the list in the second spot, bumping Cadillac’s “Fortune Favors the Fearless” to third. All of the top three ads leveraged news programming to deliver impressions. Collectively, the three ads generated 15% of their overall views from news shows.
In fourth place is GMC’s “We Will Rock You,” making waves with the highest estimated national ad spend of $3.54 million. Most of that (an estimated $3.4 million) was directed at college basketball. GMC is the only carmaker on the list to target the March Madness tournament.
Toyota rounds out the list with “More Me,” which falls to last place just a week after its first-place ranking. Among the Ace Metrix rankings, the ad topped the list in terms of brand recognition at 94% (meaning survey respondents remembered it was a Toyota commercial after watching it), nearly 20% above the industry norm.
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Impressions: 353,641,969
Interruption Rate: 2.35%
Attention Index: 94
Est. TV Spend: $1,973,005
Impressions: 161,723,075
Interruption Rate: 2.40%
Attention Index: 109
Est. TV Spend: $889,900
Cadillac: Fortune Favors the Fearless
Impressions: 153,425,289
Interruption Rate: 2.60%
Attention Index: 94
Est. TV Spend: $832,572
Impressions: 143,485,714
Interruption Rate: 2.37%
Attention Index: 113
Est. TV Spend: $3,548,983
Impressions: 138,607,116
Interruption Rate: 2.46%
Attention Index: 107
Est. TV Spend: $637,639
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
*Ace Metrix auto industry norms data measured over the last 90 days.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
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March 25, 2022 at 07:08PM
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