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Tuesday, March 30, 2021

Even LinkedIn is making a Clubhouse clone - The Verge

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It feels like just about every big tech company is working on a Clubhouse-like social audio feature — Twitter’s Spaces feature is rolling out now, Facebook is reportedly building one, Spotify is making one, Mark Cuban has one, even Slack is getting in the game. But now, the idea of the shared audio space, which started on Clubhouse largely as an exclusive club for tech venture capitalists and elites, has come full circle. Professional social network LinkedIn is working on an audio networking feature of its own, the company confirmed to TechCrunch.

“We’re doing some early tests to create a unique audio experience connected to your professional identity,” LinkedIn said in a statement to TechCrunch. “And, we’re looking at how we can bring audio to other parts of LinkedIn such as events and groups, to give our members even more ways to connect to their community.”

LinkedIn said the feature will begin beta testing soon. Below is a mockup of what the feature might look like, which LinkedIn shared with TechCrunch. Like Clubhouse and Twitter Spaces, it features a stage of speakers front and center and a list of people in the audience lower down the screen.

LinkedIn has already been working to make itself a destination for creators with tools like a new Creator mode that denote you as a LinkedIn content creator on your profile. A Clubhouse-like feature actually seems like a natural fit.

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March 31, 2021 at 07:35AM
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Even LinkedIn is making a Clubhouse clone - The Verge
Technology - Latest - Google News
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